The UK Publishing Industry and Digital Technology Effects...

What the future beholds for the UK publishing industry and digital technology? Aim and background of the study: The written word is considered instrumental in capturing and disseminating human knowledge irrespective of the fact that it is written in clay, inked in a quill printed on paper or transmitted via electronic bits in email. The trend of spreading the written word is now shifting its focus on e-readers dedicatedly comprising of digital services and multipurpose tablets which could be utilized by 15 to 20% of the worlds developed population by the year 2015. This emerging trend leads to new innovations in content creation and triggers a drastic change in the publishing ecosystem (Bain Company, 2011). Initially, the publishing industry was considered to have less likeliness of encountering the same jolting upheaval as experienced by the music industry upon the introduction of new technologies. The evolution towards the digital age is expected to be quite smooth due to several factors. These factors include continuing attachment of the readers towards the paper, limited levels of electronic piracy, and complementary nature possessed by e-books and paper. The power of word is expected to increase. Bain Company conducted a survey spanning over 3,000 consumers from six countries and three continents (United States, Japan, Germany, France, United Kingdom and South Korea). The survey indicated that readers are inclined towards reading more when they areShow MoreRelatedSocial Media And Marketing Strategies3482 Words   |  14 Pagesmarketing activities that generate participation, sharing and brand advocacy through the use of new technology platforms (Fields, 2014). Mobile media is increasingly dominating the digital world and social media efforts; in the UK, mobile connections reach 74.8 million subscriptions super-passing the total population by 117 %. 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