No topic need Essay Example | Topics and Well Written Essays - 500 words

No topic need - Essay Example ion, it also tries to produce or develop products as per the preferences of the customers so as to enhance their reliability and loyalty within their minds. Only then, the rate of switch over costs of the customers might get reduced thereby enhancing the demand of the product lines of Ford motors. Other than this, in order to retain the customers for longer period of time, the organization of Ford Motors desire to offer high attention over quality, performance and technical specifications. Keeping this concept of product in mind, the organization of Ford Motors developed Honda Civic GX, which is extremely trendy in design and excellent in all season roads. The development of Honda Civic GX helped the organization of Ford Motors to fascinate a wide range of customers thereby amplifying its market share by almost 35 percent among others. However, in order to enhance its selling target, the organization tried to promote the specifications of this car such as ultra-high performance, high comfort etc in order to attract the interested customers. This is done in order to increase the demand of the product thereby amplifying the profit margin and brand image of the organization among others. Moreover, as per marketing concept, the organization of Ford Motors develops the product lin es, keeping in mind the requirements and needs of the customers so as to retain its loyalty and reliability. Furthermore, in order to retain the well-being of the society, the organization of Ford Motors developed Honda Civic GX, and promoted it by the name, green car. This clearly shows that, the organization tries to protect the environment from varied types of green houses gases emitted from the non-renewable fuels. b) In order to protect the market share and profitability, the organization of Ford Motors tried to offer higher concentration over the prices of its products. This is because, maximum extent of its target customers desire to attain, high-ended products but at a competitive

Product Management & Information Systems - Module 2 Assignment

Product Management & Information Systems - Module 2 - Assignment Example Internet shopping has been popular because many consumers have internet-enabled phones through which they download apps such as the eBay mobile app (Maceli, 2011). NPD (New Product Develeopment) involves creation of unique products, modification of product as well as the development of new brands through firms’ research and development. Before developing digital products, the manufacturer has to analyse the prevailing audience and trends because understanding the digital footprint helps comprehend information regarding typical usage, acceptance of digital innovation, expertise in technology use as well as other audience habits. Moreover, the manufacturer has to carryout research on the prevailing competition and opportunity because a lack of thorough market research would not warrant development of new product or service. New product development is often difficult since the necessary information resides in customers while the solution lies in the manufacturer and linking the t wo can be costly and lengthy. However, the development of customer knowledge and channels like the internet enable customers to engage with manufacturers’ new product development processes actively because digital products are leveraged through websites, tablets, smart phones and other mobile devices (Strader, 2011). Figure 1. New product development model New product development can be grouped into various perspectives that include rational planning, communication web and disciplined problem-solving. The rational plan emphasises the role of careful planning in order to have an attractive market as well as a successful execution of the plan based on strong from the support management. Communication web in NPD focuses on independent communication among project team members as well as with outsiders, which stimulates performance of development. NPD processes can be categorised in various stages that include idea generation, product development and testing as well as product lau nch and profit management. Improved NPD process decreases the market risks because it builds on the needs of the customer and focuses on market performance of the product. The rate of technological changes in the past few years necessitates new methods of bringing successful products to the market place. Information technology improves NPD flexibility because NPD requires partnership between members of new product both within and beyond the firm. The use of apps by consumers presents opportunities to both the users and developers because consumers are exposed to more information and use of apps offer an opportunity to developers to create increased array of potential apps for consumers. Moreover, as consumers use apps, the developers can view feedback regarding the apps, which enable the developers to publish updates or even design new products (Maceli, 2011). Currently, the development of applications is different compared to the traditional company development because anyone can p lace the application within an app marketplace. Once apps are in the application store the applications can be sold to consumers or the applications made free but sell advertisements that appear in the app, one of the popular free apps is â€Å"Angry Birds† (Maceli, 2011; Cerf, 2011). In the prevailing competitive world, companies no longer rely on price or even delivery to