No topic need Essay Example | Topics and Well Written Essays - 500 words

No topic need - Essay Example ion, it also tries to produce or develop products as per the preferences of the customers so as to enhance their reliability and loyalty within their minds. Only then, the rate of switch over costs of the customers might get reduced thereby enhancing the demand of the product lines of Ford motors. Other than this, in order to retain the customers for longer period of time, the organization of Ford Motors desire to offer high attention over quality, performance and technical specifications. Keeping this concept of product in mind, the organization of Ford Motors developed Honda Civic GX, which is extremely trendy in design and excellent in all season roads. The development of Honda Civic GX helped the organization of Ford Motors to fascinate a wide range of customers thereby amplifying its market share by almost 35 percent among others. However, in order to enhance its selling target, the organization tried to promote the specifications of this car such as ultra-high performance, high comfort etc in order to attract the interested customers. This is done in order to increase the demand of the product thereby amplifying the profit margin and brand image of the organization among others. Moreover, as per marketing concept, the organization of Ford Motors develops the product lin es, keeping in mind the requirements and needs of the customers so as to retain its loyalty and reliability. Furthermore, in order to retain the well-being of the society, the organization of Ford Motors developed Honda Civic GX, and promoted it by the name, green car. This clearly shows that, the organization tries to protect the environment from varied types of green houses gases emitted from the non-renewable fuels. b) In order to protect the market share and profitability, the organization of Ford Motors tried to offer higher concentration over the prices of its products. This is because, maximum extent of its target customers desire to attain, high-ended products but at a competitive

Product Management & Information Systems - Module 2 Assignment

Product Management & Information Systems - Module 2 - Assignment Example Internet shopping has been popular because many consumers have internet-enabled phones through which they download apps such as the eBay mobile app (Maceli, 2011). NPD (New Product Develeopment) involves creation of unique products, modification of product as well as the development of new brands through firms’ research and development. Before developing digital products, the manufacturer has to analyse the prevailing audience and trends because understanding the digital footprint helps comprehend information regarding typical usage, acceptance of digital innovation, expertise in technology use as well as other audience habits. Moreover, the manufacturer has to carryout research on the prevailing competition and opportunity because a lack of thorough market research would not warrant development of new product or service. New product development is often difficult since the necessary information resides in customers while the solution lies in the manufacturer and linking the t wo can be costly and lengthy. However, the development of customer knowledge and channels like the internet enable customers to engage with manufacturers’ new product development processes actively because digital products are leveraged through websites, tablets, smart phones and other mobile devices (Strader, 2011). Figure 1. New product development model New product development can be grouped into various perspectives that include rational planning, communication web and disciplined problem-solving. The rational plan emphasises the role of careful planning in order to have an attractive market as well as a successful execution of the plan based on strong from the support management. Communication web in NPD focuses on independent communication among project team members as well as with outsiders, which stimulates performance of development. NPD processes can be categorised in various stages that include idea generation, product development and testing as well as product lau nch and profit management. Improved NPD process decreases the market risks because it builds on the needs of the customer and focuses on market performance of the product. The rate of technological changes in the past few years necessitates new methods of bringing successful products to the market place. Information technology improves NPD flexibility because NPD requires partnership between members of new product both within and beyond the firm. The use of apps by consumers presents opportunities to both the users and developers because consumers are exposed to more information and use of apps offer an opportunity to developers to create increased array of potential apps for consumers. Moreover, as consumers use apps, the developers can view feedback regarding the apps, which enable the developers to publish updates or even design new products (Maceli, 2011). Currently, the development of applications is different compared to the traditional company development because anyone can p lace the application within an app marketplace. Once apps are in the application store the applications can be sold to consumers or the applications made free but sell advertisements that appear in the app, one of the popular free apps is â€Å"Angry Birds† (Maceli, 2011; Cerf, 2011). In the prevailing competitive world, companies no longer rely on price or even delivery to

Performance Review Meeting Essay Example for Free

Performance Review Meeting Essay What you have learnt from preparing for and carrying out the review I learnt how to set the meeting out, use the correct body language and how you should handle sensitive issues. It also helped me to understand motivation and focusing on strengths and weaknesses of employees and how to communicate effectively and stay in control of a situation. Overall I felt that the preparation leading up to the meeting helped in all of these areas. Studying the theories of Herzberg and Maslow helped me to understand that key areas of motivation and how to incorporate key management skills in order to get the best performance from an employee. Through watching performance management films also during the preparation process, this helped me to focus on my body language throughout the meeting and ensure that I am being perceived in a positive manner and agreeing targets on equal ground not by being too controlling of the situation and forcing decisions upon the individual. What you have learnt from the feedback you have received from your tutor and the individual whom you reviewed I have learnt that I need to ensure to take notes during the meeting. This is especially important when discussing performance plans and setting agreements. This would help me to remember after the meeting what was said so that I could write up a formal development plan for the employee but ensure that all information taken is accurate and that no details are missed. I need to also ensure that I talk slowly and clearly. It was fed back that I talked fairly quickly throughout the meeting, this may have been down to nerves because of the situation, however I need to ensure I remain focused on the task in hand and not what is going on around me to calm my nerves and ensure the employee understands fully the feedback that I am given. Overall I felt the meeting went well. I had good feedback and my body language was portrayed well. I felt I had prepared well and knew what to ask and how to approach the subject of the individual underperforming. I managed to negotiate clear targets for the individual of which we agreed by both parties and motivate the employee by also focusing on past high points as opposed to just focusing on the fact they have not met their targets. How this activity can help you at work I will take the knowledge which I have gained through completing this section into my workplace. I will be able to influence my capabilities through conducting meetings and speaking with employees on a daily basis.

Medication Compliance in Elderly :: essays research papers

Running Head: Enhancing Medication Compliance in Elderly Individuals Research Utilization Paper An Intervention Study to Enhance Medication Compliance in Community-Dwelling Elderly Individuals Chris Elmer HSCI 401 Fall 2001 My research study was to determine whether daily videotelephone or regular telephone reminders would increase the quantity of prescribed cardiac medication taken in a sample of elderly individuals who have congestive heart failure (CHF) (Peteva, 2001). Within this research I would disseminate the new scientific knowledge with the help of the pharmaceutical company that makes the congestive heart failure medication. With the help and support of the pharmaceutical maker, I would provide a full in-service to the nursing staff of hospitals and doctor’s offices alike. In doing this, this would provide a friendly and educational atmosphere in a nursing practice setting to get complete understanding of the research findings and how they as nurses can make a difference in the consumption of prescribed medication. Secondly, I would write a journal article and have it published in the pharmaceutical’s bulletin to include a well-known nursing journal. These journal articles would contain the findings of the research and suggestions on how the nursing staff can help the patients improve the compliance of taking prescribed medication. Once the information is disseminated into the medical public, the nurses will apply the learned knowledge to their practice for the elderly patients who are taking congestive heart failure medication. First, the nurse will collect all the patients that are currently taking congestive heart failure medication and explain to them on a one-on-one basis the benefits of having reminders to comply with taking prescribed medications. Then nurse would also explain the pros and cons of the reminders and that the videotelephone reminders would be provided at no cost to the patient. If the patient agrees to utilize the videotelephone reminder, the patient would sign a patient confidentiality agreement and liability agreement for legal reasons. What the agreements would stand for is a â€Å"need to know basis,† meaning that the patients information is strictly confidential and those who are on a need to know basis would have access to the patients information. The liability agreement is s o that the patient could not sue the pharmaceutical company or the medical facility where they are being treated if a complaint involved only the videotelephone reminder program. Once the videotelephone reminder program is implemented the pharmaceutical company and myself would provide quarterly visits to the medical site to collect data on the progress of the program.

Marketing Mix Essay

Product refers to the creation or design of a good or service. It is here that the process begins in the life of a product. In this part of the marketing mix the design is made, the name is created, and even the packaging of the good is decided upon. This is where a product needs to be created in a way that makes the product marketable for its intended target. (Manktelow, 2013) Place is the process in when it is decided where the product is going to be sold and how the product will be distributed. Many questions are answered in this part of the process such as â€Å"Where do buyers look for this product? , â€Å"What channels of distribution should be used? †, â€Å"Do we need to use a sales force, attend trade shows, or send samples to companies? †, and â€Å"What are competitors doing? † (Manktelow, 2013) For example, a company producing power tools would not want to distribute their goods in a boutique. The intended customer base is not likely going to be found here. The correct distribution would be in a store where power tools are sold like Home Depot. While having a great product is important, you need to get it to the consumer in the most efficient manner. Price is where the value of the product is determined. Pricing is just as important as the product itself. No matter how great a product is, it needs to be priced so that consumers will be willing to purchase it and so that it will make a profit that is worth investing in. Pricing also can offer a chance to get a leg up on the competition. In order to gain an advantage in market share a company may decide to price their product slightly lower than their competitor’s price. (Manktelow, 2013) Promotion is how a company creates their promotional strategy, advertising, and public relations. Promotion is extremely important in making the consumer aware of the product. It is also very important that the promotional strategy is aimed at the target audience. (Manktelow, 2013) For example, to promote a new basketball shoe advertising could be created featuring a professional basketball player and the product could be heavily advertised during basketball games on television when the intended audience is going to be watching the game. PayPal, Inc. is a payment processor that operates primarily in processing payments on the internet. In 2010 PayPal began to push a new motto of â€Å"Anytime, Anywhere, Anyhow†. PayPal was taking their online payment services and moving them into the physical world. In order to achieve this PayPal began pushing their mobile payment services to develop products that would help to achieve this vision. PayPal required a product that would allow people to truly use PayPal anywhere at any time. In 2012 PayPal launched PayPal Here. PayPal here is a product that connects to a smartphone to allow merchants to accept credit card payments wherever their business may take them. To allow buyers the convenience of using PayPal anywhere, PayPal revamped the PayPal Mobile App. The PayPal Mobile App allows a person to send funds at any time using their smartphone. Whether it is sending money to a friend or paying for an item on eBay, the PayPal Mobile App allows buyers to use their PayPal account without having to be in front of their computer. The other product PayPal created for both merchants and for buyers is PayPal’s in-store checkout. In December of 2011 PayPal partnered with The Home Depot to unveil this new product and feature. Customers of the Home Depot no longer need to bring their wallet to the store with them. By simply entering their mobile number and PIN number they can pay with their PayPal account. Upon checking out the customer receives a text message and email receipt of their purchase. This video demonstrates the PayPal in-store checkout process. http://www. youtube. com/watch? feature=player_detailpage&v=Q8P9qT9EIVk PayPal’s placement of the product was not as complicated as many companies selling a product like a hammer or shoes. The PayPal Here product is a way to use the PayPal Here service. Customers simply have to go to the PayPal website or PayPal Here App and request the PayPal here dongle. It is sent to the customer at no cost because the value is in the customer accepting payments using the PayPal Here service. This benefits PayPal in that they do not have to deal with major distribution channels in getting their product into the right store. They simply need to ship the product to the customer that asks for it off of the PayPal website. PayPal has structured their pricing to remain ahead of their primary competitor Square. PayPal charges 2. 7% per transaction to receive payments using the PayPal Here product. Square has a similar product and charges 2. 75% per transaction. The cost of the phone attachment for PayPal Here is free. This has allowed PayPal to keep up with their competitor. In order to effectively market this product PayPal needed to have a price that at least met that of their competitor in order to get people to use the product. PayPal decided to charge slightly less than their competitor in order to gain customers new to this technology and to sway some customers away from Square. Had the service not been available through a competitor, PayPal’s pricing may have been different. Having a price that meets or beats the competition shows that PayPal is marketing their product to not just to customers new to accepting mobile payments, but to those that are already accepting them which expands the market they are targeting. PayPal also offers other types of services other than just accepting payments on a mobile phone which creates more value for potential customers. PayPal has launched aggressive marketing campaigns through email and through banners on their website. PayPal has never advertised their products on television or radio and they did not start with the launch of PayPal Here. PayPal announced PayPal Here at a media event and let the media spread the word along with the advertising occurring through email and on the PayPal website. This helps PayPal save money in advertising and promotion while still promoting their product efficiently. PayPal’s intended targets for PayPal Here are small businesses and people who sell at events like trade shows, service (lawn care, plumbing, etc. ) who would like to be able to give their customers more options to pay for their services. The marketing mix is an effective way to help successfully market a product or service. It addresses every aspect that is needed in order to successfully prepare a product to be launched. The four P’s work together to help a company provide the consumer with what they want, get the product to the consumer that demands the product, sells at a price that benefits the company and the consumer, and will promote the product to the right audience. Without the proper use of the marketing mix a product could easily fail. A company could design a new product that may seem great, but if they do not market the product correctly the right people will not see it, buy it, or be aware of it. Without the sales, the life of a product can be short lived because of ineffective marketing. PayPal has shown an effective use of the marketing mix. PayPal identified a consumer need, PayPal designed a product and service that would meet the needs of the consumer, PayPal found an efficient way to deliver the product and service to the customer, PayPal provided a price that was slightly better than the price of their competitor to gain a market advantage, and PayPal effectively used word of mouth promotion and promotion through their own website to make consumers aware of this new innovative product that can meet their needs. It has been effective use of the marketing mix that has helped PayPal remain on top of the online payment processing world.

The Industrial Depression During The 1920 S - 1962 Words

The agricultural depression in America during the 1920’s can be said to be one of the contributing factors to The Great Depression or even a preface to it. In fact, during this time, farmers were already living in fear of bankruptcy and trying to make ends meet in a rapidly declining agricultural market. Though what factors contributed to this depression before the depression? The First World War, certain protective tariffs, and a steadily declining foreign market are just a few of the factors that helped define the depression during this time period, and in turn, drastically affected a very large amount of the United States work force. World War I World War One was a devastating time for the entire world economically, physically, and politically. With Europe housing the main fronts, many country’s landscapes were completely demolished or taken over by foreign opposition. Countries that would have traded with each other to help support their economies now no longer are able to, seriously crippling the countries that were still in the fight. Most of Europe found that it was not able to produce enough food to feed their armies and their population. The United States farmers saw this as an opportune moment to make large amounts of money in a relatively short amount of time and with significant ease. Meeting European Agricultural Demands Farmers began to produce large amounts of crops to be sold to Europe in their time of need. In order to do this and keep up with theShow MoreRelatedWorking Conditions During Late Nineteenth Century1494 Words   |  6 PagesGreat Depression, 1920-1932 The Great Depression is a global financial crisis that affected developed nations in 1930. Although nations started experiencing its onsets towards the end of 1929, most developed countries felt its impacts in 1930. 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It is routinely cited, as proof that unregulated capitalism is not the best in the world, and that only a massive welfare state, huge amounts of economic regulation, and other interventions can save capitalism from itself. The Great Depression had important consequences and was a devastating event in America, however many good policies and programs became available as a result of the great depression, some ofRead MoreThe Impact Of The Industrial Revolution On America1060 Words   |  5 Pagesfirst half of the 20th century. During the first century and a half, the United States was focused on territorial expansion and economic growth. This led the United States to become a young vibrant nation. The next half century international and domestic events transpired which led the nation to become a world power in the 20th century. To understand the power shifts in the beginning of the modern era, it is important to understand the impact of the Industrial Revolution which was a period ofRead More Causes Of The Great Depression Essay1699 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  In 1929 the stock market crashed, triggering the worst depression ever in U.S. history, which lasted for about a decade. During the 1920s, the unequal distribution of wealth and the stock market speculation combined to create an unstable economy by the end of the decade. The unequal distribution of the wealth had several outlets. Money was distributed between industry and agriculture within the U.S.; in social classes, between the rich and middle class; and lastly in world markets, between AmericaRead More Causes of The Great Depression Essay1592 Words   |  7 PagesThe Great Depression It is said that the cause of the catastrophic stock market crash known as the great depression was due mostly to uncontrolled political and industrial systems otherwise known as capitalism. However, the timeline leading up to the Great Depression proves that many other factors played a role in the stock market crash that occurred in the decade of the 1930s. So lets take a look at rather four, factors contributing to the great depression that we will further discuss inRead MoreEconomic Prosperity : George Washington s Farewell Address1660 Words   |  7 PagesEsha Parikh Blanchard APUSH 2 16 January 2015 Economic Prosperity: 1898-1945: Prior to the 1890’s, the United States followed a foreign policy of seclusion to worldly matters. This idea stemming from George Washington’s Farewell Address to â€Å"avoid entangling alliances† became the foundation for American seclusion and detachment, a policy which resulted in this country being able to overcome tremendous internal difficulties facing the rising, fast-changing state of America. The Manifest Destiny enlargedRead MoreComparing the 1929 Market Crash and the Current Position in the Stock Market1038 Words   |  5 PagesStock Market During the 1920s, the North American economy was roaring, but this decade would eventually be put to a stop. In October of 1929, the stock market began its steepest decline to this date in history. Many stock market traders and economists believe and pray that it was a one-shot episode never to be repeated. On the other hand, many financial analysts and other economists believe that the current stock markets are in place to repeat the calamitous errors of the 1920s. In this paperRead MoreThe The Modern Temper 1124 Words   |  5 Pagesâ€Å"Roaring 20’s† requires a complex understanding of the forces in the United States and how it created a self-conscious break with the past and a search for new forms of expression and politics. Dumenil in her book â€Å"The Modern Temper† identifies and defines how modernism came about in the United States. Her thesis stipulated that through the rapid industrialization of the United States following the footsteps of WWI; th e mass migration from Eastern Europe and the South to the industrial belt of the

The War Of The American Civil War Essay - 2239 Words

When the American Civil War broke out amongst the divided entities that encumbered the United States during the 19th century an explosion of turmoil and struggle reigned free throughout the nation. Furthermore, with the strife of the Civil War came a barrage of changes that wracked much of the infant nation to its core. Traveling from end to end of the United States the effects of American Civil War became the precedent for the future of the nation. The war, for its influence on the people of the U.S, became a symbol for a turning point in American history. Cemented in that history is a conception of the war that has remained over the many years since its culmination. The idea that the Civil War was a war of rules and regulations and therefore is synonymous with the notion of battles being fought with troops lining either side of an open field and exchanging fire until one stood no more. Often this interpretation of the war is used to personify the idea of glorification of the feroci ty of battles, paying homage to brave soldiers who fought in them, and telling of the birth of a refined nation through insurmountable suffering and evoke an attitude of awe towards the scale of conflict the Civil War provided. However there are some whose accounts allow us to look at the American Civil War in a different light, a light that paints a different picture of battles for those caught amongst the struggle but yet still envelop similar attitudes towards the war. This different styleShow MoreRelatedAmerican War And The American Civil War1551 Words   |  7 Pageswhich then caused the Southern states of America to decide to leave the American Union and create their own Southern Confederacy. This tore our nation apart. The American Civil War had begun and the very people that were once neighbors had each other’s blood on their hands. Many American lives had been lost. The American lives lost in the Civil War even exceeded the number of American lives lost during World War I and World War II. We were divided. The North wanted to reunite with the southern statesRead MoreThe War Of The American Civil War1376 Words   |  6 PagesThe American Civil War was arguably the most important war in the history of the country. The War of Independence may have allowed American to become its’ own country, but the Civil War resulted in something even more important than that, the end of slavery in the southern states. All of the issues that caused the Civil war were based around slavery, such as states’ rights that involved how slavery would be handled in each state, and trying to preserve the Union since the south seceded from the northRead MoreThe War Of The American Civil War856 Words   |  4 PagesSlavery may have been established as the catalyst of the American Civil War, but the beginning of the dispute began in the time of the Revolution with a weak decentralized government under the Articles of Confederation. Later gained momentum as te rritorial expansion set Americans against each other on debating whether the new states should be slave states or free states, it questioned the power of the Federal government regarding state rights, and brought about instability in the unity of the UnitedRead MoreThe War Of The American Civil War1618 Words   |  7 Pages A Civil War is a battle between the same citizens in a country. The American Civil War was fought from 1861 to 1865 to determine the independence for the Confederacy or the survival of the Union. By the time Abraham Lincoln was elected president in 1861, in the mist of 34 states, the constant disagreement caused seven Southern slave states to their independence from the United States and formed the Confederate States of America. The Confederacy, generally known as the South, grew to include elevenRead MoreThe War Of The American Civil War991 Words   |  4 PagesThe American Civil War is known to most as the bloodiest war anyone has ever witnessed. It claimed the life of thousands of Americans and animosity that was built up over several years prior to it can be to blame. Most people think that slavery was the cause of this battle, and although slavery did play a part, it was not the main cause. The biggest roles played in the American Civil War were states’ rights, unfair bills, feelings of inferiority and threats to economy. The tension started duringRead MoreThe War Of The American Civil War1324 Words   |  6 PagesThere were many events that led to the cause of one of America’s most devastating war, the American Civil War. The American Civil War was an unfortunate war that cost more than the lives of six hundred thousand people. Events such as the Missouri Compromise, Kansas Nebraska Act, Dred Scott Decision, and the Election of Abraham Lincoln resulted in the four yearlong battles between the Northern and Southern states due to social and economic differences on the idea of slavery. In the 19th century,Read MoreThe War Of The American Civil War Essay1472 Words   |  6 PagesThe American Civil War lasted from April 12, 1861 to May 9, 1865. It was the bloodiest war in American history, killing approximately 620,000 soldiers in total. The War was fought and won by the North, ensuring that all the United States would stay united and slavery would be illegal in The United States. However, history is one of the most complicated things in the world. It’s also one of the most important things in the world because history is what made the present possible. Historians have debatedRead MoreThe War Of The American Civil War960 Words   |  4 Pagesslavery even if it meant war caused peace in this nation. Slavery was the vital cause of the American Civil War. The north and the south both had their differences on how to run the country. People in the North believed in unity and that slavery should not exist because â€Å"all men are created equally.† On the o ther hand, the South believed in continuing slavery. People tried to talk it out and come to a middle ground after both sides compromising, however that didn’t work and caused war. Ideological differencesRead MoreThe Civil War And The American War1318 Words   |  6 PagesThe question of what caused the Civil War is debatable because there are several events that may have influenced the war such as the Western Expansion, Manifest Destiny and the Mexican-American War. The war also stems from slavery, the North and South basically fought over whether or not slavery should be permitted. Another point that may have influenced the Civil War is the economic and social structure of the country, which also falls under slavery because the South main source of income was slaveryRead MoreThe War Of The American Civil War1439 Words   |  6 PagesWhen the American Civil War began in the spring of 1861, those flocking to enlistment stations in states both north and south chiefly defined their cause as one of preservation. From Maine to Minnesota, young men joined up to preserve the Union. From Virginia to Texas, their future foes on the battlefield enlisted to preserve a social order, a social order at its core built on the institution of slavery and racial superiority . Secession had not been framed by prominent Southerners like Robert Toombs